Renata Akhunova

Acting franchiser. Chairman of subcommittee on franchising, committee on entrepreneurship and development of consumer market CCI of Voronezh Region. Consultant of FranchMe agency.
She has great practical experience in development of business concepts, franchises. She is author of «Concept of strategic marketing of Voronezh region»

Areas of expertise

  • Franchising and laysenzing
  • Innovation management in commercial enterprises
  • Marketing of territories
  • Strategic and operational marketing

Practical activity

  • 2006 – 2009 — Director of Pervy izdatelsky dom LLC
  • 2005 – 2006 — Advisor to Director of the branch of Rosgosstrakh company
  • 2003 – 2005 — Director of communications agency Litegroup communications
  • 2003 — Head of Marketing Communications of group of companies Angstrom
  • 2002 — Commercial Director of the branch of Kommersant publishing house
  • 2001 — Commercial Director of the branch of radio station Europe Plus

Education

  • KSMU, specialty Economics and Management, Financial Manager
  • MEBIK, specialty Public relations, Public Relations in state and public structures

Main publications

  • Creating user community as the way of marketing communications / Marketing Communications, 2002, No. 5
  • 8 ways to become a franchisor