Boldyreva Alina

Expert and practitioner in advertising, marketing and brand management

Professional experience

His work experience in marketing and branding is more than 15 years

  • 2012 – present — King Lion Trading, group brand manager, Fast food category
  • 2008 – 2010 — Moscow Brewing Company, manager of the Mospivo and Moskvas
  • 2006 – 2008 — Alfa group, Consultant on marketing and advertising
  • 2005 – 2006 — Advertising agency «Euro Er.Es.Si.Zhi.Moradpur», Director of Client Relations Department
  • 2005 — Advertising agency EdPeople, Director for Client Relations and New Business Development
  • 2003 – 2004 — Advertising agency Gray Verbeagentur SIS GmbH, Director of Client Relations Department
  • 2001 – 2003 — Company Melfuds, Chief Clients Account Manager

Professional competences

  • Developing brands, marketing positioning strategy
  • Analysis of market development, formulation of conclusions and recommendations
  • Developing creative ideas for visual brands implementation
  • Research of market categories. Retail audit, hall tests, business analytics
  • Development of new products within the range policy
  • Analysis of advertising campaigns and recommendations on improvement their efficiency
  • Comprehensive consultations on brands in portfolio of companies

Achievements and publications

  • Diploma «Who's is who in American universities»
  • Diploma «Best student in Marketing» for achievements in marketing and advertising

Education

  • 2006 — Reckitt Benckiser, Product Training, UK
  • 2005 — Reckitt Benckiser, Training on creative concepts, UK
  • 2003 — BAT Russia, Training Trade Marketing, the UK and Germany
  • 2001 — Step into the Future, personal growth trainings
  • 1991 – 1995 — University Olivet, business marketing and economics, USA
  • 1988 – 1991 — Moscow Finance Academy under the Government of the Russian Federation, international economic relations