Balakhnin Ilya

Expert in New Media and strategic communications. General Director and Managing Partner of New Media & Digital агентства Paper Planes

  • General Director and Managing Partner of New Media & Digital, Paper Planes agency
  • Director of school New Media Idealogy
  • Head of WebInCo Russia
  • Vice President of IABC / Russia for innovation

Over 5 years Ilya remains one of the most popular strategists in new media. Dozens of successful campaigns in the Internet environment both at the domestic and international level are on his account.

He worked with such companies as Skolkovo, Microsoft, Beeline, Unilever, Coca-Cola Hellenic, Universal, Comstar, Bud, Kodak, Hostingcommunity, Russky standart and many others. Unique cases on promotion in new media of several countries, experience of repulsing hostile takeovers, maintenance of high-tech start-ups are among the successful cases in the portfolio of Paper Planes.

Ilya Balakhnin in association with IABC / Russia has opened an innovative educational project-school Idealogy in 2010, aimed at creating a new generation of creative businessmen and New Media-strategists.

He is actively involved in a number of professional associations, is a member of several expert committees at the Associations. He is a columnist of Brainity portal. He regularly reads author lectures at Moscow State University, State University of Management, Russian State Humanitarian University, Academy of National Economy, Russian Union of Youth on new media, innovation in business, creativity, professional firm management in the first and second programs of higher education, as well as MBA programs.